Don Draper opined in the pilot episode of Mad Men:
Advertising is based on one thing: Happiness. And you know what happiness is? Happiness is the smell of a new car… It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing is okay. You are okay.
What in this world fills us up with that sense? The sense that all is right and we are safe and successful and okay? Music. For better or for worse, it’s music that turns images of cars and mountain landscapes, sporting events and dance clubs into little worlds that draw us in and promise our happiness.
Give us your worst and your best. What music in advertising makes you cringe? What makes you swoon? Own up, I know you have both.